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REWE Far East – Sourcing Organisation for REWE Group in Asia

REWE Far East Ltd. is the sourcing organization for REWE Group in Asia. With offices in Hong Kong, Shanghai, Bangkok, Istanbul and Ho Chi Minh City REWE Far East strengthens REWE Group’s strategic procurement activities in the Asian region, bundling the procurement of all food and non-food products in Asia. REWE Far East sources products primary for the German retail brands of REWE Group: REWE full-range stores, PENNY discount stores and toom Baumarkt DIY stores, but also services REWE Group’s daughter companies, e.g. PENNY International and BILLA Austria.

REWE Group, with its headquarters in Cologne, Germany, is one of the largest food retailers in Europe with a strong non-food business base. Serving customers through various channels such as supermarkets, discount stores and DIY stores in 23 European countries, REWE Group generates an annual turnover of over 84.76 billion euros (2022).

Since April 2012 the office of REWE Far East in Hong Kong, REWE Group’s Strategic Purchasing laid the cornerstone for growth in procurement volume, the assurance of uniform quality standards and the evolvement of joint strategic partnerships with the suppliers from the East Asia and Pacific region – from China, India to New Zealand and Turkey. The branch offices in Bangkok, Shanghai,  Istanbul and Ho Chi Minh City contribute to the growth and represents REWE Far East in other Asian countries.

With the establishment of five offices REWE Far East has direct access to the suppliers and is able to strengthen its business relationships within the Asian markets. Being close to the partners enables REWE Far East to provide necessary support and improve the communication.

To ensure REWE Group’s quality standards REWE Far East established a quality department for all fiveour offices. The main work assignment of the technical experts is the assessment of technical reports and evaluation of samples according to REWE Group quality standards.

With a team of over 150 people in merchandising, quality, controlling and sustainability, REWE Far East sources over 3,600 different products per year.