PRO PLANET

PRO PLANET: The Label For More Sustainable Shopping

An increasing number of consumers in Germany and Austria take ecological and social aspects of products into account when shopping. To provide guidance for a more sustainable consumption, REWE Group developed the PRO PLANET label. PRO PLANET identifies products of REWE Group in Germany and Austria which, during manufacture, processing or use, have a significantly lower impact on the environment and society. In various projects, ecological and social aspects in the product life cycle are improved. These projects are accompanied by project partners who have a detailed knowledge of each product group.

Before a product receives a PRO PLANET label, it has to undergo a five-stage standardised awarding process. This process has been developed by REWE Group in cooperation with UNEP/Wuppertal Institute Collaborating Centre on Sustainable Consumption and Production (CSCP), the innovation advisory agency triple innova and Wuppertal Institute for Climate, Environment and Energy, as well as in a dialogue with external stakeholders. The entire process is accompanied by an independent advisory board consisting of representatives from the German Nature and Biodiversity Conservation Union (NABU), the German initiative for consumer protection “Die VERBRAUCHER INITIATIVE e. V.” and “SÜDWIND Institute”.